Being an educated and enthusiastic learner, I love to discuss the knowledge I have learned through experience, education, and mentoring that has made me a successful salesperson. I love Sales, I love dealing with people, and I love the challenge.
In sales, you never know who you are going to deal with or what is going to happen. The best strategy I have implemented is a technique called “The Sales Track.” When you first review this strategy, it looks as if its just common sense. Anyone who understands the sales process knows that these actions are just the basics. But as I continued to mature as a salesperson, I learned that this strategy is much more than just steps, it is a total and complete sales flow. So here it is:
The Steps of the Sales Track
1. Meet and Greet
2. Determine the Match
3. Show Features/Sell Benefits
4. Overcome Objections
5. Close
6. Congratulate
Simple right? So go make it happen Captain! This sales strategy will work for any type of sales if implemented correctly. Whether you're a Car Salesman, Network Marketer, a Telemarketer, or in any sort of Retail, this system WILL work. The key to this process is that you must understand the full definition of each step and complete each step before moving to the next. I will break down each step, as well as the importance of following the “track”, in the articles found at http://www.salessavy.com/
Thomas Kelly- Enthusiastic learner sharing knowledge on Sales Training, Sales Tips, Sales Techniques, and Sales Strategies. Feel free to add proven techniques and critique where needed. More article found at www.SalesSavy.com .
Tuesday
Building Your Online Business? Here Are 4 Disasters To Avoid
Building an online business is ideal for the person that can spare an hour or two each day and be based at home. This doesn’t mean you must be based at home because some people find it near impossible to work in a home environment. A man I know operates a number of online businesses and rented an office in town. He now has two staff members helping him and claims he would not have made it to first base had he remained working from home. Obviously he has found the secret and is doing well.
Let us start by examining the wrong ways to go about building an online business and article 2 will look at the right ways.
- Start by deciding on one system and one system only. The internet is loaded with offers that you must subscribe to today or lose out forever. - Don’t be fooled into grabbing it because you will create information overload and never get your business off the ground.
- You are going to need a website and may never have operated one before. Do not make the mistake of rushing into the first “Build Your Own Website in Minutes” program that you find. There are thousands out there and you should avoid being rushed into decisions too early.
- In the early stages of building online businesses do not sign up for everything because you will build up bills like crazy. At this stage it is best to keep it simple and spend the absolute minimum.
- The best piece of advice we can offer anybody setting out to build an extra income online is: “If it looks too good to be true it almost certainly is.”
Now let’s look at some of the many ways you can make money online because we strongly advise you only start with one income stream but will build more over time and if you take just one step at a time you will master the system very quickly and efficiently.
- Google Adsense.
- Affiliate marketing.
- Selling products.
- eBay.
There are more but these are the tried and tested methods and it is best to stick with these until you have sufficient cash flow to investigate others. In all things in life there is a learning curve and your early days online are all about working hard until the learning curve is completed and then reaping the benefits.
We all have access to knowledge but few are able to convert that knowledge into power or profit; nobody built a business that was an instant success and people that claim they can show you how to make millions by following their methods are usually lying. Just stop and think about that claim: If you had a business system that made millions how keen would you be to share it with others for the once only price of $99.95 or even $19.95. If these offers come from free email addresses like yahoo, gmail or hotmail don’t even bother opening them because they are usually phoney.
On ayecasher com we will attempt to guide you to the many reputable people online that will help you build a successful income at little or no cost and will never send you to anything that we haven’t tested first and subscribe to. To be honest I have lost thousands of dollars over the years buying worthless things online and that is why this site will always be very particular before making recommendations.
In article 2 we will show you how to get started building an online business in a safe manner without laying out thousands of dollars and falling into the information overload trap.
Article two is available at:
http://www.ayecasher.com/online-business.html.
Author
David McCarthy
Article 1 is copyright © JEM Trust 2007 Ayecasher
may only be reproduced in its entirety with an intact link to Article 2.
http://www.ayecasher.com/
Let us start by examining the wrong ways to go about building an online business and article 2 will look at the right ways.
- Start by deciding on one system and one system only. The internet is loaded with offers that you must subscribe to today or lose out forever. - Don’t be fooled into grabbing it because you will create information overload and never get your business off the ground.
- You are going to need a website and may never have operated one before. Do not make the mistake of rushing into the first “Build Your Own Website in Minutes” program that you find. There are thousands out there and you should avoid being rushed into decisions too early.
- In the early stages of building online businesses do not sign up for everything because you will build up bills like crazy. At this stage it is best to keep it simple and spend the absolute minimum.
- The best piece of advice we can offer anybody setting out to build an extra income online is: “If it looks too good to be true it almost certainly is.”
Now let’s look at some of the many ways you can make money online because we strongly advise you only start with one income stream but will build more over time and if you take just one step at a time you will master the system very quickly and efficiently.
- Google Adsense.
- Affiliate marketing.
- Selling products.
- eBay.
There are more but these are the tried and tested methods and it is best to stick with these until you have sufficient cash flow to investigate others. In all things in life there is a learning curve and your early days online are all about working hard until the learning curve is completed and then reaping the benefits.
We all have access to knowledge but few are able to convert that knowledge into power or profit; nobody built a business that was an instant success and people that claim they can show you how to make millions by following their methods are usually lying. Just stop and think about that claim: If you had a business system that made millions how keen would you be to share it with others for the once only price of $99.95 or even $19.95. If these offers come from free email addresses like yahoo, gmail or hotmail don’t even bother opening them because they are usually phoney.
On ayecasher com we will attempt to guide you to the many reputable people online that will help you build a successful income at little or no cost and will never send you to anything that we haven’t tested first and subscribe to. To be honest I have lost thousands of dollars over the years buying worthless things online and that is why this site will always be very particular before making recommendations.
In article 2 we will show you how to get started building an online business in a safe manner without laying out thousands of dollars and falling into the information overload trap.
Article two is available at:
http://www.ayecasher.com/online-business.html.
Author
David McCarthy
Article 1 is copyright © JEM Trust 2007 Ayecasher
may only be reproduced in its entirety with an intact link to Article 2.
http://www.ayecasher.com/
Blogging: The Basics, The Benefits, and Unbelievable Simplicity!
For those new to the Internet, the popularity of blogs has sky-rocketed in the last decade. Just about every topic can be found in a blog. With this new rise to fame, blogs are being used also as a tool to improve business by flagging search engines and driving traffic to your website.
What is a blog, you ask? Good question- a blog was originally called a “web log” and was shortened to “blog.” It is basically a website. It is a forum for individuals to express any thought they have at any time through an “e-diary,” where viewers can find and read these posts. With any blog software, someone can create their own site which allows them to post thoughts or short articles as many times and as often as they please.
Of course you're thinking, how can this improve my business? Blogging makes finding you online much easier for the reader than a traditional website or even an ezine. Search engines like Google have blog indexes that can easily find your blog because of its simple content, and how often you update it. Think, how many times do you update your website? Once, twice, maybe four times a year? When you don’t update your site, you lose ranking on the search engines. While blogging, you may add a new post two or three times a week, and this keeps your blog at a higher rank in the search engines so you are found by readers more easily.
The nature of blogs allows your business to expand. Say you send out an ezine through your email, a client likes it, and forwards it to a friend. Now, with a blog, if someone likes your post, they can refer to it in their blog and it may attract thousands of their readers at once. Also, blogging allows your personality to shine. When readers can get to know you through the blog, they feel more comfortable doing business with you.
This all sound too good to be real? There must be some difficult avenue to get this to work for your business. Well, there’s not! If you can write an email, which I’m confident you can, you can write a blog. Blogging tends to be informal, so writing a post is simple enough for you to jot down whatever you’re thinking. Also, most blogging sites are free. You can sign up and have your very own blog in minutes.
Visit a blog site, like Wordpress.com today and sign up for your blog to get started NOW!
Andrea Susan Glass and WritersWay.com. Andrea Susan Glass, owner of WritersWay, is a ghostwriter and copyeditor who provides effective marketing materials for greater client attraction and retention and valuable information products for building expertise and passive income, including eBooks, reports, articles, ezines, and website content. Visit www.WritersWay.com for all your writing, editing and marketing needs and to order your FREE report, “Top Ten Tips on How to Write and Sell Your eBook for Maximum Profit with Minimum Effort.”
www.writersway.com
What is a blog, you ask? Good question- a blog was originally called a “web log” and was shortened to “blog.” It is basically a website. It is a forum for individuals to express any thought they have at any time through an “e-diary,” where viewers can find and read these posts. With any blog software, someone can create their own site which allows them to post thoughts or short articles as many times and as often as they please.
Of course you're thinking, how can this improve my business? Blogging makes finding you online much easier for the reader than a traditional website or even an ezine. Search engines like Google have blog indexes that can easily find your blog because of its simple content, and how often you update it. Think, how many times do you update your website? Once, twice, maybe four times a year? When you don’t update your site, you lose ranking on the search engines. While blogging, you may add a new post two or three times a week, and this keeps your blog at a higher rank in the search engines so you are found by readers more easily.
The nature of blogs allows your business to expand. Say you send out an ezine through your email, a client likes it, and forwards it to a friend. Now, with a blog, if someone likes your post, they can refer to it in their blog and it may attract thousands of their readers at once. Also, blogging allows your personality to shine. When readers can get to know you through the blog, they feel more comfortable doing business with you.
This all sound too good to be real? There must be some difficult avenue to get this to work for your business. Well, there’s not! If you can write an email, which I’m confident you can, you can write a blog. Blogging tends to be informal, so writing a post is simple enough for you to jot down whatever you’re thinking. Also, most blogging sites are free. You can sign up and have your very own blog in minutes.
Visit a blog site, like Wordpress.com today and sign up for your blog to get started NOW!
Andrea Susan Glass and WritersWay.com. Andrea Susan Glass, owner of WritersWay, is a ghostwriter and copyeditor who provides effective marketing materials for greater client attraction and retention and valuable information products for building expertise and passive income, including eBooks, reports, articles, ezines, and website content. Visit www.WritersWay.com for all your writing, editing and marketing needs and to order your FREE report, “Top Ten Tips on How to Write and Sell Your eBook for Maximum Profit with Minimum Effort.”
www.writersway.com
AnnaLaura's Alphabet
Do you ever feel lost when people talk about various internet marketing terms? Here is a list of definitions for you.
A- Autoresponder- an email program which allows you to subscribe, unsubscribe and send an unlimited amount of emails to an unlimited amount of subscribers.
Article Marketing- the process of writing articles and using them to promote your business and website.
B- Blog- an online journal or interactive website which allows you to post new articles, links and content as frequently as you wish and to get comments from your readers.
C- Community- a place online where people gather and post content, and comments.
Capture Page- a one page website whose only goal is the capture a piece of information from its visitors.
D-Directories- websites which list by category various other websites on the internet.
Domain Name- the address you type in to locate a given web page.
E- Ecourse-a series of emails sent out to subscribers on a given topic usually for free.
Ezine- also called a newsletter, sent out by email to subscribers.
F- forums- also called message boards, online communities based on a certain topic where people can interact with each other and share information.
H-HTML- the language used to create a web page.
Hyper Link- the clickable link you create to link to another web page.
I-Internet Marketing- a general term for the actions one takes to promote oneself online.
ISP- internet service provider, the company who provides you with access to the internet.
J-Javascript- a programming language used with forms and animation.
K-Keyword- a word which someone uses to search for a website.
L-Link Exchange- the act of exchanging links with another website owner. You place your link on their website and they put a link to your site on theirs.
M- Meta Data- the keywords, description and other information seen by search engines which indexes your website.
N-Network- a connection between more than one person or more than one computer.
O-Opt In- the process of confirming your interest in subscribing to an email newsletter.
P- Podcast- an online radio show or audio episodes which can be downloaded as well and listed to on a portable audio player.
Pay Per Click- the act of setting up search engine ads and then paying on the basis of the number of people who click on your ads.
R- RSS- a term for the feeds associated with a blog. Every time you post your RSS feed is updated.
S- squidoo- an excellent website for posting content. A cross between blogging and social networking.
Site map- a map of your website, usually seen only by search engines.
Seo- search engine optimization- the act of increasing your rankings in the search engines.
Splash Page- also called a capture page, a website whose only goal is too collect your information.
T- typepad- a blogging software.
U-URL- uniform resource locator, another name for your domain name.
V- viral marketing- the process of creating something which people love and pass on to their friends and then so on so that it is spread throughout the internet quickly.
W- wiki- an interactive website with content that people can edit such as Wikipedia.
Y- youtube- the most popular place online for submitting, watching and voting on videos.
AnnaLaura Brown is an internet coach and marketing expert. Learn more at http://www.101internetmarketingideas.com /
A- Autoresponder- an email program which allows you to subscribe, unsubscribe and send an unlimited amount of emails to an unlimited amount of subscribers.
Article Marketing- the process of writing articles and using them to promote your business and website.
B- Blog- an online journal or interactive website which allows you to post new articles, links and content as frequently as you wish and to get comments from your readers.
C- Community- a place online where people gather and post content, and comments.
Capture Page- a one page website whose only goal is the capture a piece of information from its visitors.
D-Directories- websites which list by category various other websites on the internet.
Domain Name- the address you type in to locate a given web page.
E- Ecourse-a series of emails sent out to subscribers on a given topic usually for free.
Ezine- also called a newsletter, sent out by email to subscribers.
F- forums- also called message boards, online communities based on a certain topic where people can interact with each other and share information.
H-HTML- the language used to create a web page.
Hyper Link- the clickable link you create to link to another web page.
I-Internet Marketing- a general term for the actions one takes to promote oneself online.
ISP- internet service provider, the company who provides you with access to the internet.
J-Javascript- a programming language used with forms and animation.
K-Keyword- a word which someone uses to search for a website.
L-Link Exchange- the act of exchanging links with another website owner. You place your link on their website and they put a link to your site on theirs.
M- Meta Data- the keywords, description and other information seen by search engines which indexes your website.
N-Network- a connection between more than one person or more than one computer.
O-Opt In- the process of confirming your interest in subscribing to an email newsletter.
P- Podcast- an online radio show or audio episodes which can be downloaded as well and listed to on a portable audio player.
Pay Per Click- the act of setting up search engine ads and then paying on the basis of the number of people who click on your ads.
R- RSS- a term for the feeds associated with a blog. Every time you post your RSS feed is updated.
S- squidoo- an excellent website for posting content. A cross between blogging and social networking.
Site map- a map of your website, usually seen only by search engines.
Seo- search engine optimization- the act of increasing your rankings in the search engines.
Splash Page- also called a capture page, a website whose only goal is too collect your information.
T- typepad- a blogging software.
U-URL- uniform resource locator, another name for your domain name.
V- viral marketing- the process of creating something which people love and pass on to their friends and then so on so that it is spread throughout the internet quickly.
W- wiki- an interactive website with content that people can edit such as Wikipedia.
Y- youtube- the most popular place online for submitting, watching and voting on videos.
AnnaLaura Brown is an internet coach and marketing expert. Learn more at http://www.101internetmarketingideas.com /
Sunday
Social Networking - Netiquette
Over the years, the beauty of the Internet has opened many different doors pertaining to socializing, networking, and the overall art of communication. Today, computer users of all ages are exploring the possibilities associated with chat rooms, discussion boards, forums, and online personals. Sending emails, instant messaging family and friends, and relaying text messages across the World Wide Web are also popular forms of contact. Despite the fact that users are unseen behind the guise of their computer, there is still a written and unwritten code of conduct that exists about the Internet.
Even in the world of online communication, one may offend, confuse, and irritate the people they send emails to or speak with in a chat room. Just as you participate in face-to-face communication, you are often aware of the way you move your body, execute hand gestures, or raise your voice. When contacting others across the Internet, there are also certain messages conveyed through the way you type out your thoughts. One of the most irritating online habits involves the use of all-caps when typing to others. Not only are long strings of capped words a strain on the eyes to read, but is often viewed as "shouting."
When typing emails or chatting with others while online, spelling and grammar really does count in not only making people see your side of things, but also promoting intelligent and free-flowing conversation. Usually, glaring spelling mistakes cause a distraction and confusion in correspondences. Additionally, just because you attempt to avoid making spelling errors and lapses in grammar – doesn’t mean you have the right to criticize others for their poor use of the English language. It is highly suggested to ignore the spelling mistakes of others and concentrate on the way you communicate while online.
Additional email etiquette rules include the avoidance of sending or forwarding junk mail and Internet hoaxes, forwarding virus warnings (which are sometimes hoaxes), replying to all recipients of a collectively sent email, and sending unnecessarily large attachments.
There are also plenty of "netiquette" issues to recognize when communicating with others in online communities (chat rooms and forums). One of the first things to do when joining a chat room, forum, or other online group is familiarize oneself with the rules or guidelines of the service. This practice comes in rather handy and helps one avoid any future online confrontations or misunderstandings.
At all times, your privacy should be protected, as well as other members of the online community. It is unwise to use full names in chat room correspondences and is rude to ask the full names of those you come in contact with. Staying on topic is also a rule of Internet etiquette. For instance, if you have joined a chat room community regarding model airplanes, it is often inappropriate to start sharing your marital problems with others. Using offensive language is warned against and is usually punished (suspension or ban).
When chatting, it is also suggested to keep messages short and present information in the most concise manner. Also, a common practice is to use abbreviations, but not everyone is familiar with the current lingo and this should be kept in mind – the abbreviation of your words and phrases should be used sparingly.
Overall, it is suggested to treat communication across the Internet in the same manner that you like to receive correspondences. Usually, the things that irritate you are the same actions others dislike as well.
Linda Allen is the co-founder of GirlfriendsCafe, a social networking site for women throughout the United States and Canada.For complete information on GirlfriendsCafe, visit our site at http://www.girlfriendscafe.com
Even in the world of online communication, one may offend, confuse, and irritate the people they send emails to or speak with in a chat room. Just as you participate in face-to-face communication, you are often aware of the way you move your body, execute hand gestures, or raise your voice. When contacting others across the Internet, there are also certain messages conveyed through the way you type out your thoughts. One of the most irritating online habits involves the use of all-caps when typing to others. Not only are long strings of capped words a strain on the eyes to read, but is often viewed as "shouting."
When typing emails or chatting with others while online, spelling and grammar really does count in not only making people see your side of things, but also promoting intelligent and free-flowing conversation. Usually, glaring spelling mistakes cause a distraction and confusion in correspondences. Additionally, just because you attempt to avoid making spelling errors and lapses in grammar – doesn’t mean you have the right to criticize others for their poor use of the English language. It is highly suggested to ignore the spelling mistakes of others and concentrate on the way you communicate while online.
Additional email etiquette rules include the avoidance of sending or forwarding junk mail and Internet hoaxes, forwarding virus warnings (which are sometimes hoaxes), replying to all recipients of a collectively sent email, and sending unnecessarily large attachments.
There are also plenty of "netiquette" issues to recognize when communicating with others in online communities (chat rooms and forums). One of the first things to do when joining a chat room, forum, or other online group is familiarize oneself with the rules or guidelines of the service. This practice comes in rather handy and helps one avoid any future online confrontations or misunderstandings.
At all times, your privacy should be protected, as well as other members of the online community. It is unwise to use full names in chat room correspondences and is rude to ask the full names of those you come in contact with. Staying on topic is also a rule of Internet etiquette. For instance, if you have joined a chat room community regarding model airplanes, it is often inappropriate to start sharing your marital problems with others. Using offensive language is warned against and is usually punished (suspension or ban).
When chatting, it is also suggested to keep messages short and present information in the most concise manner. Also, a common practice is to use abbreviations, but not everyone is familiar with the current lingo and this should be kept in mind – the abbreviation of your words and phrases should be used sparingly.
Overall, it is suggested to treat communication across the Internet in the same manner that you like to receive correspondences. Usually, the things that irritate you are the same actions others dislike as well.
Linda Allen is the co-founder of GirlfriendsCafe, a social networking site for women throughout the United States and Canada.For complete information on GirlfriendsCafe, visit our site at http://www.girlfriendscafe.com
Wednesday
Get Rich Together: Connecting With Groups For Success In Life And Business
In his book Bowling Alone, Robert Putnam laments a plight common to many people today: we're disconnected from others and lack a sense of community. As a creative person, you may feel this more acutely. While we need to have solitude to generate our next creative genius, we also need support of peers. If you're feeling isolated, take the initiative to generate groups.
Connecting in groups can enhance our lives immeasurably. Here are some reasons why you should consider being a groupie:
• share the journey: writers, artists, investors, entrepreneurs can learn and grow more with others
• glean tips and ideas you would not find on your own
• be inspired by others' boldness and successes
• get support from your peers
• have regular accountability.
The inroads I've made on all my goals are largely due to the conversations I have with my groups: my Rich Women group, my writing group, and my book group. Without regular gatherings, I would still be looking for a retirement account, and would still be eking out chapter one of my novel.
Ready to commune with others? You may consider starting a group. There are several steps to initiating groups, whether they be writing groups, art support groups, financial empowerment groups, investment clubs or whatever tribe you need to move forward in life.
First, figure out what you want. Write down the characteristics of your ideal group. Include:
• regularity of meeting
• size of group
• group's focus
• qualities you want to see in the group members
• where you meet and how long the sessions are.
Your ideal vision of your group might look like this:
"My Rich Women group meets once a month. In the summer, we meet outdoors at a park, and in winter months, we meet at a café. Once a year we go out for happy hour to celebrate our successes. There are no more than five women in the group. These women are pro-active, have a lot to contribute and are willing to share information. They are also kind and supportive and listen to each other. Our focus is personal and professional finance. We talk about: saving, investing, retirement accounts, managing our finances, how we bill for our time, best business practices, wills, insurance and anything that relates to financial empowerment.
"We meet for 1-2 hours and stay focused on the money. Each person has 15-30 minutes to share her wins and challenges. Each woman has homework that she assigns to herself. This helps the members to make progress - knowing that the group is holding her accountable."
Once you have your vision of your group, start seeking members. Make a list of people you know who may want to join. When you contact them, you'll be able to describe exactly what you want to create. They'll be able to tell if this is something they want to join or not.
Set your first meeting and use some of the meeting time to come to agreement on how you want to operate. Setting up your group will take a little time, but it is worth it.
Not into initiating? No problem. Check out Meetup - an international organization that connects like-minded people in your area. Look for writers' groups, business groups, philosophy groups, whatever you're into, there's likely a group for you. Most Meetup groups connect online and meet in person.
Whether you start or join a group, I think you'll find the benefits can be huge. Your life will be richer for it.
Cynthia Morris of Original Impulse has led hundreds of groups and helps writers and visionaries bring their dreams into reality. She is the author of Create Your Writer’s Life: A Guide to Writing with Joy and Ease, and Go For It! Leading Tours for Fun.
Connecting in groups can enhance our lives immeasurably. Here are some reasons why you should consider being a groupie:
• share the journey: writers, artists, investors, entrepreneurs can learn and grow more with others
• glean tips and ideas you would not find on your own
• be inspired by others' boldness and successes
• get support from your peers
• have regular accountability.
The inroads I've made on all my goals are largely due to the conversations I have with my groups: my Rich Women group, my writing group, and my book group. Without regular gatherings, I would still be looking for a retirement account, and would still be eking out chapter one of my novel.
Ready to commune with others? You may consider starting a group. There are several steps to initiating groups, whether they be writing groups, art support groups, financial empowerment groups, investment clubs or whatever tribe you need to move forward in life.
First, figure out what you want. Write down the characteristics of your ideal group. Include:
• regularity of meeting
• size of group
• group's focus
• qualities you want to see in the group members
• where you meet and how long the sessions are.
Your ideal vision of your group might look like this:
"My Rich Women group meets once a month. In the summer, we meet outdoors at a park, and in winter months, we meet at a café. Once a year we go out for happy hour to celebrate our successes. There are no more than five women in the group. These women are pro-active, have a lot to contribute and are willing to share information. They are also kind and supportive and listen to each other. Our focus is personal and professional finance. We talk about: saving, investing, retirement accounts, managing our finances, how we bill for our time, best business practices, wills, insurance and anything that relates to financial empowerment.
"We meet for 1-2 hours and stay focused on the money. Each person has 15-30 minutes to share her wins and challenges. Each woman has homework that she assigns to herself. This helps the members to make progress - knowing that the group is holding her accountable."
Once you have your vision of your group, start seeking members. Make a list of people you know who may want to join. When you contact them, you'll be able to describe exactly what you want to create. They'll be able to tell if this is something they want to join or not.
Set your first meeting and use some of the meeting time to come to agreement on how you want to operate. Setting up your group will take a little time, but it is worth it.
Not into initiating? No problem. Check out Meetup - an international organization that connects like-minded people in your area. Look for writers' groups, business groups, philosophy groups, whatever you're into, there's likely a group for you. Most Meetup groups connect online and meet in person.
Whether you start or join a group, I think you'll find the benefits can be huge. Your life will be richer for it.
Cynthia Morris of Original Impulse has led hundreds of groups and helps writers and visionaries bring their dreams into reality. She is the author of Create Your Writer’s Life: A Guide to Writing with Joy and Ease, and Go For It! Leading Tours for Fun.
Persona Based Marketing: Powerful B2B Marketing Tools For Connecting With Prospects & Customers
Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter. He’s harried, and worries about managing his company’s growth. He wants to leverage technology to increase operational efficiency and customer satisfaction, and to offset the rising costs of doing business, but doesn’t know where to start.
Helen is his director of sales. She’s 32, single, a competitive runner, and is partial to 80s rock. She drives a new BMW convertible. She struggles with managing a dozen salespeople, many who are 10 to 15 years older then her. Helen wants the company to invest in a new CRM system to replace the contact management they long ago outgrew, but wonders how she’ll convince Bill and the company’s CFO to spend the money.
Bill and Helen are not real people, but they're examples of one of the most powerful tools you can use to better connect with prospects and customers: persona-based marketing.
Persona-based marketing is part Hollywood characterization and part business analytics. It involves constructing a fictional customer—based on real-life data and intelligence—and then using that character as the touchstone for promotional and selling decisions.
Persona-based marketing goes beyond simple demographic data
Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?
This concept can help you, as a business-to-business marketer by creating a vivid, tangible picture of your best prospects or customers, and then sculpting a marketing message that’s pertinent to their concerns, and move them to inquire and buy.
Let’s get back to the example of Bill and Helen. Say you’re a systems integrator who is targeting mid-sized companies like Bill’s. Using what you know about Bill as a representative of the typical business owner, you can make some tactical marketing decisions.
Because Bill is pressed for time, he probably won’t attend an all-day seminar, or an evening dinner meeting—he’s got family responsibilities after work. But he would be interested in a 45-minute, executive-level Web seminar he could attend from his desk. He might also say yes to an executive breakfast briefing with his peers from other local mid-sized firms.
This fictional CEO can even help guide decisions about minute matters such as brochure or Web site design. Because you know that Bill is over 40 and wears glasses, you’ll make sure that the font is big enough for him to read easily. And because you know he’s time-pressed, you’ll break down key messages into bullet points he can scan quickly.
Helen, your customer’s sales director surrogate, meanwhile, will respond to an offer that speaks to her needs. She might raise her hand to a half-day seminar on “convincing your CEO and CFO to invest in CRM.” She might also request a white paper on “How to get salespeople to use your new CRM system.” Because she’s younger and has upscale tastes, she’d probably attend a lunch seminar at the hot new bistro in town. She’s also more likely to notice an ad or seminar invitation or other promotional materials that are designed in a modern and colorful manner.
Granted, Bill and Helen are composite characters, not real people. But referring to them as you formulate and execute your messages can make your marketing more effective. And it can prevent your promotions from becoming too generic to be noticed. Performed correctly, your persona-based decisions will stop being about “I think” and start being about “what would our customer or prospect think?”
How do you get started?
1. Convene a group of employees who interact with your customers and prospects. Bring in lunch and a white board and ask them to help you build a persona for each of your target customers.
2. Start by describing the customer’s role in their company: CEO, CIO, CFO, COO, sales manager, purchasing agent, user, and any other important influencers.
3. Next describe the kind of company they work for. What industry is it in? How big is it? How up-to-date is it? Does it have a lot of competition?
4. Then describe the person and their behavior: Give each persona a name, a title, an age, and describe how he or she looks. How does he dress? What kind of car does she drive? What does he do in his free time? What kind of educational background does she have?
5. Flesh out as many attributes as you need to give a full, rounded picture of who this person is. Then, turn to your persona’s problems and goals.
6. Think about what does this person’s daily calendar look like? What are his or her most pressing concerns? What product or service attributes would be most helpful in solving this person’s problems? Is he or she looking to roll up 20 databases into one, getting ready for an IPO, dealing with a new competitor who has just entered the market?
7. Then, when formulating your marketing messages, think about what path this prospect or customer might pursue to solve this problem. Will he or she turn to white papers or articles in trade publications or Web sites? Would this customer or prospect seek input from a speaker at a networking group of their peers? Let the personas steer the route, which you can pave with information that can help your prospect and customers move forward in their consideration and buying process.
If you’ve never used person-based marketing before, give it a try. It can be a powerful way to focus your business-to-business marketing messages and offers, driving more leads and sales.
M. H. "Mac" McIntosh is a business-to-business marketing consultant and an expert on the subject of sales leads. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies generate qualified sales leads and turn them into sales. For more information, or to request a free subscription to his newsletter, Sales Lead Report®, please visit http://www.sales-lead-experts.com
Helen is his director of sales. She’s 32, single, a competitive runner, and is partial to 80s rock. She drives a new BMW convertible. She struggles with managing a dozen salespeople, many who are 10 to 15 years older then her. Helen wants the company to invest in a new CRM system to replace the contact management they long ago outgrew, but wonders how she’ll convince Bill and the company’s CFO to spend the money.
Bill and Helen are not real people, but they're examples of one of the most powerful tools you can use to better connect with prospects and customers: persona-based marketing.
Persona-based marketing is part Hollywood characterization and part business analytics. It involves constructing a fictional customer—based on real-life data and intelligence—and then using that character as the touchstone for promotional and selling decisions.
Persona-based marketing goes beyond simple demographic data
Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?
This concept can help you, as a business-to-business marketer by creating a vivid, tangible picture of your best prospects or customers, and then sculpting a marketing message that’s pertinent to their concerns, and move them to inquire and buy.
Let’s get back to the example of Bill and Helen. Say you’re a systems integrator who is targeting mid-sized companies like Bill’s. Using what you know about Bill as a representative of the typical business owner, you can make some tactical marketing decisions.
Because Bill is pressed for time, he probably won’t attend an all-day seminar, or an evening dinner meeting—he’s got family responsibilities after work. But he would be interested in a 45-minute, executive-level Web seminar he could attend from his desk. He might also say yes to an executive breakfast briefing with his peers from other local mid-sized firms.
This fictional CEO can even help guide decisions about minute matters such as brochure or Web site design. Because you know that Bill is over 40 and wears glasses, you’ll make sure that the font is big enough for him to read easily. And because you know he’s time-pressed, you’ll break down key messages into bullet points he can scan quickly.
Helen, your customer’s sales director surrogate, meanwhile, will respond to an offer that speaks to her needs. She might raise her hand to a half-day seminar on “convincing your CEO and CFO to invest in CRM.” She might also request a white paper on “How to get salespeople to use your new CRM system.” Because she’s younger and has upscale tastes, she’d probably attend a lunch seminar at the hot new bistro in town. She’s also more likely to notice an ad or seminar invitation or other promotional materials that are designed in a modern and colorful manner.
Granted, Bill and Helen are composite characters, not real people. But referring to them as you formulate and execute your messages can make your marketing more effective. And it can prevent your promotions from becoming too generic to be noticed. Performed correctly, your persona-based decisions will stop being about “I think” and start being about “what would our customer or prospect think?”
How do you get started?
1. Convene a group of employees who interact with your customers and prospects. Bring in lunch and a white board and ask them to help you build a persona for each of your target customers.
2. Start by describing the customer’s role in their company: CEO, CIO, CFO, COO, sales manager, purchasing agent, user, and any other important influencers.
3. Next describe the kind of company they work for. What industry is it in? How big is it? How up-to-date is it? Does it have a lot of competition?
4. Then describe the person and their behavior: Give each persona a name, a title, an age, and describe how he or she looks. How does he dress? What kind of car does she drive? What does he do in his free time? What kind of educational background does she have?
5. Flesh out as many attributes as you need to give a full, rounded picture of who this person is. Then, turn to your persona’s problems and goals.
6. Think about what does this person’s daily calendar look like? What are his or her most pressing concerns? What product or service attributes would be most helpful in solving this person’s problems? Is he or she looking to roll up 20 databases into one, getting ready for an IPO, dealing with a new competitor who has just entered the market?
7. Then, when formulating your marketing messages, think about what path this prospect or customer might pursue to solve this problem. Will he or she turn to white papers or articles in trade publications or Web sites? Would this customer or prospect seek input from a speaker at a networking group of their peers? Let the personas steer the route, which you can pave with information that can help your prospect and customers move forward in their consideration and buying process.
If you’ve never used person-based marketing before, give it a try. It can be a powerful way to focus your business-to-business marketing messages and offers, driving more leads and sales.
M. H. "Mac" McIntosh is a business-to-business marketing consultant and an expert on the subject of sales leads. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies generate qualified sales leads and turn them into sales. For more information, or to request a free subscription to his newsletter, Sales Lead Report®, please visit http://www.sales-lead-experts.com
Business Networking For Women Entrepreneurs: Connecting Is The Key To Magical Networking
Something strange happens to many women when they approach networking opportunities. They suddenly forget how to connect, simply going through the motions of shaking hands and exchanging business cards. Networking becomes a chore -- part of a business plan that is carried out with apprehension and some degree of loathing. It doesn’t have to be this way. Networking magic happens through your connections - and your connections can create the fulfilling life you’re looking for.
Your First Step: Start With Your Heart
Real connections come from true, heart-felt, and honest interactions. Shed your business persona and be yourself. If you have a line drawn between your personal and business connections, then erase that line. Start connecting with others as if each person might end up as your best friend. It’s a simple formula for connecting from your heart with other entrepreneurs: Be yourself, and you’ll naturally attract like-minded, quality people. People you meet are more likely to introduce you to their friends and associates if they like you.
Honesty, curiosity, and vulnerability are keys to success. Intimate connections are the foundation upon which we build satisfied lives and the best connections are heart-centered connections. Don’t think for a minute that success in business requires a stoic business persona. Nothing could be farther from the truth.
Maintain an attitude of service
Great connections are the ultimate life and business builders and all great connections are based on a positive attitude of serving. Yes, it’s true that we can’t stay in business for long if we give everything away. But, there’s a fascinating paradox that I’ve discovered in my many years of networking and creating connections. The more I give, the more I get.
Approach each interaction with an eye toward providing service. Find out what your prospect needs, and if you can’t provide the answers, then steer her towards someone you know. You’re not giving your business away, but you are always thinking of ways you can be of service to others. A service-oriented attitude is perhaps the most magical networking tool available. You’ll be amazed at how swiftly and abundantly it comes back your way. Simply put - the more you give, the more you get.
It’s not who you know, it’s who knows you
Those with the largest database of business cards don’t necessarily win. Unless you’ve honestly connected with the most influential people in your database, having their names will do you little good. Put your energy toward creating close connections with those who can have the most positive influence in your life, and don’t limit your search to business connections.
Think in terms of how you can help these people by connecting them with others you know, by providing a unique service, or simply by being a friend. Make yourself available and they’ll respond in kind when you’re in need. Ask yourself: Who are the most influential people in my industry? Who are the people with whom I’d most like to associate with? Then, start developing strategies to meet these people. It’s most important to connect with those who are most like how you want to be. And don’t for a moment believe that some people are out of your reach. Aim high and you’ll reach high.
Connecting isn’t a solo trip
Great networking isn’t about out-maneuvering your competition. The best networkers think in terms of collaboration, not competition, even with their fiercest competitors. How might two or three of you band together to provide products or services to more high-end, high-paying customers? How can you enlist the help of people around the globe in your R&D efforts?
Connecting by its very nature is collaborative. Instead of collecting business cards and sending out brochures, seek out people with whom you might collaborate and build strong connections. You might meet someone with a brilliant idea who’s looking for a partner with your expertise. Or, you might form a mastermind group to brainstorm innovative ways to improve your business while holding each other accountable for implementing these new ideas. Best of all, you’ll create new friendships that enrich your life.
Jill Lublin is an internationally acclaimed speaker and best selling author of the books, Guerrilla Publicity and Networking Magic. She is the CEO of the strategic consulting firm, Promising Promotion, http://www.promisingpromotion.com/ and founder of GoodNews Media, Inc. Contact her at 415-883-5455 or via email: info@promisingpromotion.com
Your First Step: Start With Your Heart
Real connections come from true, heart-felt, and honest interactions. Shed your business persona and be yourself. If you have a line drawn between your personal and business connections, then erase that line. Start connecting with others as if each person might end up as your best friend. It’s a simple formula for connecting from your heart with other entrepreneurs: Be yourself, and you’ll naturally attract like-minded, quality people. People you meet are more likely to introduce you to their friends and associates if they like you.
Honesty, curiosity, and vulnerability are keys to success. Intimate connections are the foundation upon which we build satisfied lives and the best connections are heart-centered connections. Don’t think for a minute that success in business requires a stoic business persona. Nothing could be farther from the truth.
Maintain an attitude of service
Great connections are the ultimate life and business builders and all great connections are based on a positive attitude of serving. Yes, it’s true that we can’t stay in business for long if we give everything away. But, there’s a fascinating paradox that I’ve discovered in my many years of networking and creating connections. The more I give, the more I get.
Approach each interaction with an eye toward providing service. Find out what your prospect needs, and if you can’t provide the answers, then steer her towards someone you know. You’re not giving your business away, but you are always thinking of ways you can be of service to others. A service-oriented attitude is perhaps the most magical networking tool available. You’ll be amazed at how swiftly and abundantly it comes back your way. Simply put - the more you give, the more you get.
It’s not who you know, it’s who knows you
Those with the largest database of business cards don’t necessarily win. Unless you’ve honestly connected with the most influential people in your database, having their names will do you little good. Put your energy toward creating close connections with those who can have the most positive influence in your life, and don’t limit your search to business connections.
Think in terms of how you can help these people by connecting them with others you know, by providing a unique service, or simply by being a friend. Make yourself available and they’ll respond in kind when you’re in need. Ask yourself: Who are the most influential people in my industry? Who are the people with whom I’d most like to associate with? Then, start developing strategies to meet these people. It’s most important to connect with those who are most like how you want to be. And don’t for a moment believe that some people are out of your reach. Aim high and you’ll reach high.
Connecting isn’t a solo trip
Great networking isn’t about out-maneuvering your competition. The best networkers think in terms of collaboration, not competition, even with their fiercest competitors. How might two or three of you band together to provide products or services to more high-end, high-paying customers? How can you enlist the help of people around the globe in your R&D efforts?
Connecting by its very nature is collaborative. Instead of collecting business cards and sending out brochures, seek out people with whom you might collaborate and build strong connections. You might meet someone with a brilliant idea who’s looking for a partner with your expertise. Or, you might form a mastermind group to brainstorm innovative ways to improve your business while holding each other accountable for implementing these new ideas. Best of all, you’ll create new friendships that enrich your life.
Jill Lublin is an internationally acclaimed speaker and best selling author of the books, Guerrilla Publicity and Networking Magic. She is the CEO of the strategic consulting firm, Promising Promotion, http://www.promisingpromotion.com/ and founder of GoodNews Media, Inc. Contact her at 415-883-5455 or via email: info@promisingpromotion.com
Friday
3 Reasons Why Call-Backs Can Hinder The Growth Of Your Home-Based Business
If there is one thing I have learned in the 14 years of trying to grow a successful home-based business in network marketing, it is that call-backs are usually worthless. Whether it's someone you have spoken with for only one minute, or someone who has gone through your whole presentation, calling them back is one of the biggest detriments to your business!
First of all, let's get the people out of the way who can't even find the time to say hello. Let's say you call them, introduce yourself and let them know why you are calling. They say "Oh. I don't have time to talk right now. I have to drive my sister to the grocery store." Instead of asking them when a better time would be to call them back, just leave your name and phone number and tell them to call you. That's it. Over and done. They obviously know what the situation is and why you called, right? You are looking for people serious enough to call you when they are ready instead of you tracking them down. Just doing that alone frees up about five hours of your week that you would've wasted on people who were never interested in the first place.
As far as people go who have listened to your presentation, the same thinking applies. With so many people out there in the world who are marketing similar products or services, you have one and only one chance at closing your sale. Gone are the days of spending long hours trying to chase down people who sat on the fence of indecision, and with them went all of the frustration and struggles I encountered trying to grow my business. When I understood that call-backs were actually hindering my business, things started to move in a forward motion. Here are the three main reason why, and what you can do instead to get the ball rolling.
1. Call-Backs Make You Seem Desperate
When you keep the ball in your court by telling a prospect you will call them back in a few days, weeks or months, it makes you seem desperate for their business. What does this say about you and your product or service? It says that you have to work at selling yourself and what you have to offer. The prospect could take this as a sign that your products are not as great as they seem and that they are difficult to sell.
Distributors usually offer to call-back a prospect because they want to seem accessible and willing to go out of their way to help them. Don't assume this is the impression you are giving them. Instead of being their humble servant, make them call you back. That's right, I said they should call you. Why? Because it tells them that they must be responsible for their own business and you will help them, but you won't hold their hand. You'll get more respect by giving them the feeling that your business must be good if you don't have time to waste convincing them to join.
2. The Prospect Just Isn't Ready Or It's The Wrong Prospect
If a prospect cannot make a decision after they've heard all about the benefits of what you have to offer, they are either not ready or they never will be. It's a sad but true fact that you need to come to grips with if you want to successfully grow a home-based business. With all the people out there who really do have a need, want or desire for what you have, don't focus on chasing the ones who can't make up their mind.
What happens when you go out of your way to convince someone to do something they aren't ready for? They will eventually regret it and the person who pushed thim into submission. If they do not wind up quitting because of non-activity on their part, they will probably wind up being someone who you wish you never met. Remember, you had to call them back because they were indecisive. Just think of how much help they will need once they are enrolled into your organization.
3. Stops Forward Momentum
The biggest reason why call-backs are detrimental to the growth of your business is because it's a time waster. What happens when you spend the bulk of your day tracking down people who basically already told you "no"? It doesn't leave enough time for you to find your target audience. People who want what you have to offer will not make excuses and expect you to call them back. Time is precious, and you must spend your time on those who deserve it.
Once you have a proven closing script that focuses on their needs, all you should have to do is follow it. If they cannot make a decision during this call, then that is it. Cut your losses and move on to the next prospect. You are not in the business of convicing. You must learn to develop a "you-snooze-you-lose" attitude, and speak as though it is the last time you will hear from them unless they call you back.
If you are in the habbit of calling prospects back after they have declined your offer once already, you need to be educated on how to be a marketer. All of these detrimental things happen to people who haven't positioned themselves as a leader, and that is the most important aspect of marketing. A leader will not call a person back no matter what their excuse because the education teaches a certain mindset that must be understood. It involves sincere enthusiasm about the prospect and not themselves. It involves developing a certain smoothness that is critical when prospecting over the telephone. It also involves listening and understanding the prospect.
I remember going out of my way to convince people that what I had would benefit everyone in one way or another. This may have been the case, but when I learned the difference between distributing and marketing, my business exploded. I understood that it is not about selling, it's about buying. Only proper education pointed me in the right direction, and I had to look outside of my parent company to get it. Unfortunately, there is a reason for the 95% drop-out rate in network marketing.
People are being educated on how to sell a few products instead of how to grow an organization though marketing. I help people so they don't have to waste 14 years on trial and error to become successful like I did. Instead of calling prospects back, learn from my mistakes and change your way of thinking. Move on to the next without looking back. It is just one of the many differences between success and failure, but it is important none-the-less.
William Winch is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without breaking the bank. A former High School and College Business Educator and Counselor, he mentors from his home office in Rochester, NY. If you are interested in learning how to explode and expand your home-based business, you can contact William by visiting his website at http://www.thefreemlmpowerreport.com or by calling him directly at (585) 234-5283.
First of all, let's get the people out of the way who can't even find the time to say hello. Let's say you call them, introduce yourself and let them know why you are calling. They say "Oh. I don't have time to talk right now. I have to drive my sister to the grocery store." Instead of asking them when a better time would be to call them back, just leave your name and phone number and tell them to call you. That's it. Over and done. They obviously know what the situation is and why you called, right? You are looking for people serious enough to call you when they are ready instead of you tracking them down. Just doing that alone frees up about five hours of your week that you would've wasted on people who were never interested in the first place.
As far as people go who have listened to your presentation, the same thinking applies. With so many people out there in the world who are marketing similar products or services, you have one and only one chance at closing your sale. Gone are the days of spending long hours trying to chase down people who sat on the fence of indecision, and with them went all of the frustration and struggles I encountered trying to grow my business. When I understood that call-backs were actually hindering my business, things started to move in a forward motion. Here are the three main reason why, and what you can do instead to get the ball rolling.
1. Call-Backs Make You Seem Desperate
When you keep the ball in your court by telling a prospect you will call them back in a few days, weeks or months, it makes you seem desperate for their business. What does this say about you and your product or service? It says that you have to work at selling yourself and what you have to offer. The prospect could take this as a sign that your products are not as great as they seem and that they are difficult to sell.
Distributors usually offer to call-back a prospect because they want to seem accessible and willing to go out of their way to help them. Don't assume this is the impression you are giving them. Instead of being their humble servant, make them call you back. That's right, I said they should call you. Why? Because it tells them that they must be responsible for their own business and you will help them, but you won't hold their hand. You'll get more respect by giving them the feeling that your business must be good if you don't have time to waste convincing them to join.
2. The Prospect Just Isn't Ready Or It's The Wrong Prospect
If a prospect cannot make a decision after they've heard all about the benefits of what you have to offer, they are either not ready or they never will be. It's a sad but true fact that you need to come to grips with if you want to successfully grow a home-based business. With all the people out there who really do have a need, want or desire for what you have, don't focus on chasing the ones who can't make up their mind.
What happens when you go out of your way to convince someone to do something they aren't ready for? They will eventually regret it and the person who pushed thim into submission. If they do not wind up quitting because of non-activity on their part, they will probably wind up being someone who you wish you never met. Remember, you had to call them back because they were indecisive. Just think of how much help they will need once they are enrolled into your organization.
3. Stops Forward Momentum
The biggest reason why call-backs are detrimental to the growth of your business is because it's a time waster. What happens when you spend the bulk of your day tracking down people who basically already told you "no"? It doesn't leave enough time for you to find your target audience. People who want what you have to offer will not make excuses and expect you to call them back. Time is precious, and you must spend your time on those who deserve it.
Once you have a proven closing script that focuses on their needs, all you should have to do is follow it. If they cannot make a decision during this call, then that is it. Cut your losses and move on to the next prospect. You are not in the business of convicing. You must learn to develop a "you-snooze-you-lose" attitude, and speak as though it is the last time you will hear from them unless they call you back.
If you are in the habbit of calling prospects back after they have declined your offer once already, you need to be educated on how to be a marketer. All of these detrimental things happen to people who haven't positioned themselves as a leader, and that is the most important aspect of marketing. A leader will not call a person back no matter what their excuse because the education teaches a certain mindset that must be understood. It involves sincere enthusiasm about the prospect and not themselves. It involves developing a certain smoothness that is critical when prospecting over the telephone. It also involves listening and understanding the prospect.
I remember going out of my way to convince people that what I had would benefit everyone in one way or another. This may have been the case, but when I learned the difference between distributing and marketing, my business exploded. I understood that it is not about selling, it's about buying. Only proper education pointed me in the right direction, and I had to look outside of my parent company to get it. Unfortunately, there is a reason for the 95% drop-out rate in network marketing.
People are being educated on how to sell a few products instead of how to grow an organization though marketing. I help people so they don't have to waste 14 years on trial and error to become successful like I did. Instead of calling prospects back, learn from my mistakes and change your way of thinking. Move on to the next without looking back. It is just one of the many differences between success and failure, but it is important none-the-less.
William Winch is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without breaking the bank. A former High School and College Business Educator and Counselor, he mentors from his home office in Rochester, NY. If you are interested in learning how to explode and expand your home-based business, you can contact William by visiting his website at http://www.thefreemlmpowerreport.com or by calling him directly at (585) 234-5283.
Tuesday
HELP Is Available! Be Still and Knit Offers Tune-Up...
Have you been wanting to brush up on your skills? How about learning to crochet? Did everyone love your Christmas gifts, but now they want to see what else you can do? Then open up your calendar and let's set a date for your private class. Classes are only $35 for two hours if you come to my studio in Highlands Ranch, or just $45 if I come to you. Check out some of the other options on my website and let's set a date!
I'd like to ask your help. I'm having some trouble fitting in my reguar two hour classes right now because I'm so busy with getting orders filled. So, I'm offering a special! I have several one-hour blocks open between other classses, and I'm scheduling "tune-up" sessions. These quick sessions are great for getting started on a project, getting some pointers on a new technique, and finishing up your first fabulous knitted garment. Pretty much anything you want to do in an hour is exactly what we'll do. For February, you can get a "tune-up" for just $15 - these are regularly $20! To schedule your "tune-up," call me at 303-345-7620 or send me an email. I'll be able to arrange a session to fit with your needs.
I'd like to ask your help. I'm having some trouble fitting in my reguar two hour classes right now because I'm so busy with getting orders filled. So, I'm offering a special! I have several one-hour blocks open between other classses, and I'm scheduling "tune-up" sessions. These quick sessions are great for getting started on a project, getting some pointers on a new technique, and finishing up your first fabulous knitted garment. Pretty much anything you want to do in an hour is exactly what we'll do. For February, you can get a "tune-up" for just $15 - these are regularly $20! To schedule your "tune-up," call me at 303-345-7620 or send me an email. I'll be able to arrange a session to fit with your needs.
TRUST - The GREATEST resource around
Good afternoon my dear family and friends, I promise I am not asking for contributions for my cause of the week, however as you all likely know about me, I LOVE great resources especially books. Once in a while, a must-read book comes out that I feel you won’t want to miss. The Speed of Trust by Stephen M. R. Covey is one of those books. It is amazing and I loved it! Larry King says, “This book can change lives…” I truly agree. The Speed of Trust is an important book and has received overwhelmingly positive reactions. Here are several things that may interest you.
The Speed of Trust was named by BusinessWeek as one of the top five career books of 2006. The New York Times called Stephen M. R. Covey the next potential business sage and guru, citing The Speed of Trust as “the most intriguing business book of fall 2006.” USA Today said, “Vital to good business…Covey…has a finger on the pulse of something important.”
There has been amazing coverage and literally hundreds of known gurus, authors and CEO’s from Tony Robbins and Ken Blanchard to Seth Godin and Jay Conrad Levinson are raving about it.
What is most important to me about this book and body of work is that finally somebody is changing the conversation and describing TRUST as a hard business skill. I couldn’t be more grateful that Stephen Covey has become the ambassador for such an important cause. It will make you all happy to know I won’t need to take up that one up as well, however I WILL help him sell his book!
I have purchased copies of this book for many of you. Others of you may have already read it or heard of it. The good news is that it is out in paperback today –YIPPEE so I wanted to let you all know about it.
Bottom-line: If I have given you the book, buy a paperback for someone else, if you have read it and agree that it is critical buy a copy to give as a resource and most of all if you haven’t read it – it is a must read! Follow these links to my site or Amazon.com for your convenience, you won’t regret it.
A Foot in the Door Productions website -- http://rebeccasaltman.com/dev/index.php?option=com_content&task=view&id=3&Itemid=5
AMAZON -- http://www.amazon.com/SPEED-Trust-Thing-Changes-Everything/dp/1416549005/ref=ed_oe_p
You can also find out who trusts you for free at http://www.speedoftrust.com/ ... LOVE IT when there are great free resources!
As always thank you so much for trusting my opinion,
Becca
Rebecca Saltman
President
A Foot in the Door Productions
303-388-7571
303-638-9678 cell
rsaltman@foot-in-door.com
http://www.rebeccasaltman.com/
"Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world."
The Speed of Trust was named by BusinessWeek as one of the top five career books of 2006. The New York Times called Stephen M. R. Covey the next potential business sage and guru, citing The Speed of Trust as “the most intriguing business book of fall 2006.” USA Today said, “Vital to good business…Covey…has a finger on the pulse of something important.”
There has been amazing coverage and literally hundreds of known gurus, authors and CEO’s from Tony Robbins and Ken Blanchard to Seth Godin and Jay Conrad Levinson are raving about it.
What is most important to me about this book and body of work is that finally somebody is changing the conversation and describing TRUST as a hard business skill. I couldn’t be more grateful that Stephen Covey has become the ambassador for such an important cause. It will make you all happy to know I won’t need to take up that one up as well, however I WILL help him sell his book!
I have purchased copies of this book for many of you. Others of you may have already read it or heard of it. The good news is that it is out in paperback today –YIPPEE so I wanted to let you all know about it.
Bottom-line: If I have given you the book, buy a paperback for someone else, if you have read it and agree that it is critical buy a copy to give as a resource and most of all if you haven’t read it – it is a must read! Follow these links to my site or Amazon.com for your convenience, you won’t regret it.
A Foot in the Door Productions website -- http://rebeccasaltman.com/dev/index.php?option=com_content&task=view&id=3&Itemid=5
You can also find out who trusts you for free at http://www.speedoftrust.com/ ... LOVE IT when there are great free resources!
As always thank you so much for trusting my opinion,
Becca
Rebecca Saltman
President
A Foot in the Door Productions
303-388-7571
303-638-9678 cell
rsaltman@foot-in-door.com
http://www.rebeccasaltman.com/
"Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world."
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