When I see self-employed professionals drag their feet in sales and marketing to different cultures, or if they're having a difficult time developing client relationships even though they're marketing, it's usually a sign that they have an deep seated fear, as opposed to procrastination. Read this article to help you get past the fear, and get connecting with clients, either locally or globally.
"How do you handle your fears?" I was asked that question once during the question and answer portion of my tele-seminar. The question stunned me, because I recall asking that same question to a female entrepreneur who owned over a million dollars worth of assets. Recovering quickly, I acknowledged that many 6 and 7 figure earners pass through a series of failures to get to success. Through trial and error, I have since adopted the same philosophy.
So let me ask you this, do you often stop your sales and marketing because of anxiety, and didn't know where it was coming from? Have you experienced a fear of failure, fear of success, or a fear of rejection? I don't think I know anyone who's not experienced some form of fear of rejection when marketing themselves, especially to a different gender, or a different culture. I think it's inherent in many of us. Problem is, it holds us back from doing what it takes to follow up with prospects and to get clients. And it's got to stop in order fill your practice to capacity and make this year the wealthiest year yet.
What does fear do? Well, fear keeps people from closing the sale, from writing that book, from asking for testimonials, from collaborating with strategic alliances. You've heard me say this before: if you don't market today, you won't have clients in three months. Then your small business has really become just a hobby.
Now, my business mentors have shown me that there is more to getting clients than the outer game of marketing. There's also an inner game of your mindset and beliefs, your paradigms. If you don't deal with the paradigms, then you'll keep making the same money you've been making for years to come. Now I prefer to take more time off, while attracting more clients and makeing more money. Why would I want to work 50+ hours a week on my own business, when I can do that at a corporate job?
So, I went on a search by talking to self-employed (6 and 7 figure) champions to find out how they became masters of their emotions. Here is what I've found... most business coaches and motivational speakers would lead you to believe that success or failure in your business is totally dependent upon your goals. While goals are essential and a person cannot be truly successful without them, there are many people who have goals and still do not have enough clients to fill their practice. The goal was never the problem. The real problem lies in their motivation. Unfortunately, this concept is only understood by two or three people out of 100.
Understanding your Motivational Gap, the gap between your business vision and your reality, is the key to freedom and will guide you down the right road towards your ideal clients, and to a bright future.
I've broken down the Motivational Gap into a series of steps, so that when done in sequence, it will help you eliminate the fears that hold you back from marketing with local and global clients in a big wildly wealthy way. Here's what you do:
1. What truly motivates you? Think of a client situation where you were highly motivated and would have been an excellent role model for others to emulate.
2. Describe the vision or dream of how you want your business to look, and of the results you really want in your business.
3. Describe where your business is now.
The gap between where you are versus where you want to be is what creates the motivation. Goals that are too small create very low or no motivation and yet goals that are too big seem impossible, thereby making it difficult to create any energy. To reach your client and revenue goals, you need to be motivated by the gap!
Do the exercise above immediately. Take an afternoon, and really work through what motivates you. Soon, you'll notice that you will start attracting more clients than before, taking advantage of opportunities, doing joint ventures, and getting better results in marketing. That immediately equals more results, and in my experience, financial freedom and being able to live the life you really want.
Kim Schott, your Global Client Communication Expert, is the author of the Keys to Client Communication System, the step-by-step, paint by numbers client attraction program to attract more clients in less time. To receive your weekly how-to articles on consistantly attracting more local and global clients in less time, visit http://www.SchottCulturalConsulting.com