Conversations can be a tricky business.  Sometimes, decoding what is  said with what is meant is difficult at best.  However, communication is  a necessary tool in todays world.  And it’s not only speaking that can  be difficult, but trying to interpret body language, and other language  barriers are just a few of the obstacles barring effective  communication.  It’s often been the case were one party completely  miscommunicates to another due to a misunderstanding between parties.  
Most people learn to talk when they are relatively young.  Gaining in  verbal capacity as the get older and engage in conversation with more  and more people throughout their lives.   And while most people will  spend their time constantly speaking,  some never really learn to  listen, which is the king of effective communication.  It may seem  strange to hear such a thing as this, but it’s true.  Even though it may  not sound true to the individual who just spent the last couple moments  listening to some co-worker blather on about his fantasy football  picks, but it is.   
Without proper listening, speech communication would just be a lot of  annoying sounds.  Unfortunately, most of the time we spend listening,  really is just the process of physically absorbing the annoying squawks  and squeaks that come out of someone.    
The problem with listening is that it’s so hard.  It’s even harder  to  Listening actively.  What’s required to listen actively is more  difficult to learn than it was to learn to speak when we were young.   It’s not something that can be absorbed through simply interacting with  other humans.  Active listening requires the receiver in the  conversation to seek out among the speakers words and try to understand  what the speaker is really saying.  To fish through the emotion,  defensiveness, cultural differences and jargon.  
If it’s so hard to listen than it must be extremely hard to get some one to pay attention to what your saying
One of the most important elements of communication is creating  effective feedback.  Whether by picking up on non verbal cues or audible  ones feedback is important.  Knowing that your message is being  understood correctly is vital.  Feedback when done by the sender,   allows the speaker a chance to make sure that the listener understands  what is trying to be communicated.  Someways to use feed back is through  closed ended questions like   “do you understand what I’m saying?” or ”  did that make sense?”  Another effective tactic is using an open ended  question and through this method the listener will hopefully summarize  the message you have been trying to impart and in turn expose any  misunderstandings between the two of you.   Using a question like “what  do you think about what I’ve just told you?” or “what are your feelings  on the subject?” are both effective examples of using a open ended  question in order to obtain clarification between the sender and the  receiver.
In the business world feedback is even more crucial.  Feedback from your  employees, your clients, and customers plays an important role in  creating and maintaining a business or institution.  Making sure that  they understand what your trying to say whether it’s through management  or advertising.  It’s important to know that, not only is your message  getting through, but that it’s being interpreted correctly.  
Once you’ve gained an understanding of how your information is being  perceived and interpreted.  You’ll know how to proceed, cutting of those  things feedback has shown to be ineffective and replacing it with  solutions known to produce the results you want.  
Make sure that people understand what you are trying to say.  Whether in  marketing, management, or just everyday conversations.  Through  feedback, communication can be an effective tool in the world of  business and everywhere else. 
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