Dan Kennedy, infamous marketing guru, reveals the secret in “How to Sell Better, Even if You Aren’t a Skilled Copywriter.” Kennedy proclaims, “You can use this whether you are experienced or not, have skill or not, or know very little or a lot about your industry. In fact, even if you consider yourself an amateur copywriter, you can use this to out-perform an experienced pro.”
What would it do for your business in 2013 if you knew this secret? Even better how will it boost your sales when you know how to implement it quickly and easily?
How do you implement this powerful secret? Come with me.
Kennedy tells the story of Frank Bettger, a baseball player for a Triple State baseball team in 1907. (Don’t let the year throw you; the lesson is 100% valid today.)
Bettger was fired for being lazy. He failed to demonstrate any energy on the baseball diamond.
His manager’s parting words, “Wake yourself up, and put some life and enthusiasm into your work!”
Bettger took a pay cut from $175 a month with his former team to $25 a month with a new team. Determined to prove his worth, Bettger started to act enthusiastic. It worked. Within a few weeks he was hired by a new team at $185 a month.
Was his hitting, throwing or running any better? No. His enthusiasm was the only difference.
The key to selling is to portray your enthusiasm for your product, your company and yourself in your presentation.
Bettger wrote in his book How I Raised Myself from Failure to Success in Selling that “Enthusiasm is by far the highest paid quality on earth, probably because it is one of the rarest; yet it is one of the most contagious.”
How can Enthusiasm help you?
Enthusiasm holds the same power on the sports field, in face-to-face encounters or in print marketing. When you write about your company or your product, infuse genuine intense enthusiasm and you will draw people to you.
Demonstrate your enthusiasm. If you are not enthusiastic, how can you expect your potential customer to be eager to purchase from you?
When coaching “c” level and above executives to give a presentation to potential customers, industry peers or their sales staff, one factor is critical. They must put themselves in the minds of their audience. When you think like the members of your audience would think, you tap in to their needs. What problem is pressing on their minds? What problem do they need to solve, not just a nice to solve but a need to solve problem. When you know that problem, you know how to speak to them in the way they prefer to hear your solution.
“Catch on fire with enthusiasm and people will come for miles to watch you burn.” John Wesley’s (1703-1791) statement is still true today.
Enthusiasm in Print
Write with genuine enthusiasm about the solution you are offering your target market. Make them feel your enthusiasm and want to join you in experiencing the positive results. The power of enthusiasm can make or break your career and your marketing copy. The person who writes copy with enthusiasm has a significant marketing advantage.
“Enthusiasm is the number one predictor of sales success. I’ll choose enthusiasm over any other character trait. Intelligence, talent and hard work are of lesser value on their own. Mix in some enthusiasm, and now you’ve got a potent mix! Enthusiasm breeds greatness. As an example, think about the people you know who have accomplished great things. Chances are they all share an enthusiastic zeal for what they do.”
Writing inspired copy is easier than ever now with the design templates. Design your own brochures, postcards or business cards with the new design templates. Think like the customer thinks. When you know what they want, you know what copy to include in the brochure, postcard or sales letter. You know how to demonstrate your enthusiasm in words which will attract them to you. PrintPlace.com has design templates available now and more coming. Select the template which enhances your message. Express your enthusiasm through your words and layout.
Just as enthusiasm transformed a 1907 baseball player from being fired to being both a successful baseball player and a successful salesman, enthusiasm can catapult you into a successful print marketer with a lush bank account. Get started creating today with the new design templates at PrintPlace.com.