The Colorado Connector prides itself on conducting its business practices in concert with the following values, which will serve as criteria for decision-making as well as interactions with customers, partners, and community members:
- Integrity: apply and instill principles of fairness, trust and honesty
- Community & Partnerships: build a strong, motivated, educated community that demonstrates through action the concepts and results that The Colorado Connector promotes
- Excellence: provide superior and unique products, services and education to customers at fair value
- Education: present and reinforce knowledge through action to promote informed decision-making
- Accomplishment: achieve aggressive growth goals as well as recognition among peers in the broader communities
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