How Social Networking Could Kill Web Search as We Know It

By W. J. Howard

Here's a snippet from an article on how social networking is changing the way we search the web:

“Search, as we know it, is dead.” What he means is that, with the rise of social networking sites such as Facebook, MySpace, Twitter, Second Life, LinkedIn and even Google’s own Orkut, the next generation of Web users may find what they want by using their social network rather than a search algorithm. After all, the people in your online social network should know you better than a mathematical equation, right?"

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