Why your blog isn't working and how to fix it.

Your blog is an essential piece of your marketing strategy. In order for your blog to be EFFECTIVE for attracting clients, it must be relevant and consistent. SEO optimized informative posts position you as an expert in your industry - when your blog is being frequently updated with new information!


What is the value of frequent blogging? Some might see no value in it; and might instead create multiple blogs, each of which they attend to for only minutes each week. Other blog owners see the importance of updating your blog often and will spend 3-4 hours each day updating their blogs with news and ideas.  From both a technical marketing viewpoint and a social marketing viewpoint, updating your blog often is one of the best ways to maintain a constant stream of traffic - read, "potential customers" - visiting your blog.


There is one big problem with most blogs. They are not set up for marketing! Most people make the mistake of setting up a free blog and pasting it with all sorts of marketing information about their company, products, and other stuff that most people simply don't care about. Then they wonder why they are not making any money.


New and unique VALUE ADDED content makes your blog look better to search engine spiders. This, in turn, gets your blog ranked higher, making it mush easier for your potential customers to find YOU when they are seeking solutions to their problems. Updating your blog more frequently will allow you to get pings accepted more frequently, which means your blog will spend more time on the front page of blog directories, again increasing your visibility and bringing you new traffic.


 The importance of updating your blog often also comes into play if you wish to integrate extensive social marketing into your overall marketing plan. Most people don't realize this, but marketing is often all about the human connections. Your blog is your platform to demonstrate not only your expertise about your chosen industry, but also to make yourself more personable and unique to your readers which creates a stronger sense of connection. Blogging frequently keeps you top of mind to your readers in addition to keeping you visible to search engines.


You don't need to be a technical wizard if you forget about profits for a few minutes and instead concentrate on making human connections with other blog owners who share similar interests. One of the best ways to achieve this is by keeping an updated blog, which will give other bloggers the incentive to drop by each day, post new comments on your blog, and refer their own blog readers to your blog. The importance of updating your blog often is critical. Ideally you'll want to post something each day, but for most businesses, if you can update your blog AT LEAST one a week you'll see a huge increase in the number of visitors coming to your blog.


I know, I know - you just don't have the time to spend generating new content for your blog. You have so many other things you're trying to manage, Twitter, Google+, Facebook, now this Pinterest thingy - it's all completely overwhelming and you just don't know how you're going to squeeze this in. OUTSOURCE IT. Use a service like the one we offer at The Connector that gives you 4 optimized and relevant blog posts for just $47 to keep your blog fresh and interesting. Take the pressure off yourself, focus on the "fun" stuff and let the professionals get your blog working for you.


Bottom line is that you need a home base on the Internet. It's got to be professional and it's got to be set up for results, and it's got 

to get you TRAFFIC. Whether your goal is to use your blog for social marketing or technical marketing, it is imperative that you update it often with unique and interesting content if you want to build an atmosphere that encourages return visits.

Your blog is an essential piece of your marketing strategy. In order for your blog to be EFFECTIVE for attracting clients, it must be relevant and consistent. Let us create SEO optimized posts that position you as an expert in your industry.

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EXPOSURE IS EVERYTHING! For your star to shine it must be seen. Our New Media Marketing and Promotion services put you front and center and keep you top of mind. HIRE US - we'll get the word out!

Blogging: The Basics, The Benefits, and Unbelievable Simplicity!

For those new to the Internet, the popularity of blogs has sky-rocketed in the last decade. Just about every topic can be found in a blog. With this new rise to fame, blogs are being used also as a tool to improve business by flagging search engines and driving traffic to your website.

What is a blog, you ask? Good question- a blog was originally called a “web log” and was shortened to “blog.” It is basically a website. It is a forum for individuals to express any thought they have at any time through an “e-diary,” where viewers can find and read these posts. With any blog software, someone can create their own site which allows them to post thoughts or short articles as many times and as often as they please.

Of course you're thinking, how can this improve my business? Blogging makes finding you online much easier for the reader than a traditional website or even an ezine. Search engines like Google have blog indexes that can easily find your blog because of its simple content, and how often you update it. Think, how many times do you update your website? Once, twice, maybe four times a year? When you don’t update your site, you lose ranking on the search engines. While blogging, you may add a new post two or three times a week, and this keeps your blog at a higher rank in the search engines so you are found by readers more easily.

The nature of blogs allows your business to expand. Say you send out an ezine through your email, a client likes it, and forwards it to a friend. Now, with a blog, if someone likes your post, they can refer to it in their blog and it may attract thousands of their readers at once. Also, blogging allows your personality to shine. When readers can get to know you through the blog, they feel more comfortable doing business with you.

This all sound too good to be real? There must be some difficult avenue to get this to work for your business. Well, there’s not! If you can write an email, which I’m confident you can, you can write a blog. Blogging tends to be informal, so writing a post is simple enough for you to jot down whatever you’re thinking. Also, most blogging sites are free. You can sign up and have your very own blog in minutes.

Visit a blog site, like Wordpress.com today and sign up for your blog to get started NOW!

Andrea Susan Glass and WritersWay.com. Andrea Susan Glass, owner of WritersWay, is a ghostwriter and copyeditor who provides effective marketing materials for greater client attraction and retention and valuable information products for building expertise and passive income, including eBooks, reports, articles, ezines, and website content. Visit www.WritersWay.com for all your writing, editing and marketing needs and to order your FREE report, “Top Ten Tips on How to Write and Sell Your eBook for Maximum Profit with Minimum Effort.”
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