The marketing campaign that’s very popular nowadays is cross promotion. Whether you’re a small business entrepreneur or a Fortune 500 company, the right cross promotions can help you expand your customer base without having to put in too much effort.
Although this marketing campaign can be used by all types of businesses, small business owners though can better take advantage of cross promotion to develop further their business niche.
You know why? For one thing, with cross promotions your business is provided with the opportunity to compete with the other big players in your business field. This is made possible by combining all of your team’s resources to come out with a powerful marketing campaign to promote not only your business, but the others as well.
In an overcrowded marketing space, getting your business to become a household name is short of a miracle. But with the right cross promotions, you are allowed the potential to become big players just because everyone in your group can pool your individual resources and create a much bigger promotional ad, which is more than you can accomplish on your own.
Can you imagine having your business advertised not only in your marketing materials but also by your other team members? It’s a practical way of extending your promotional capability without having to dent your company’s budget.
Secondly, when you team up with the other businesses in your field, you are able to tap their own customer base and use it to expand yours. This strategy allows you to increase as well as make your client database more stable and stronger because you are able to add as many people in your list.
When you use cross promotion to expand your market base, you are provided with the means to reach out to as many people in your target market, efficiently and credibly. And with just the right offer, you can be as memorable as you want to be with your audience.
Cross promotion in a nutshell, is actually cooperative marketing with shared promotional responsibility. This just means that advertising your product or service is not only your burden, but it becomes part of an overall marketing campaign which could help you reach more clients and draw them to your business.
Cross promotional strategies generally consist of marketing offers that are bundled together by the group. This would include joint appearances in special events and trade shows, joint interviews with the media, or even a shared production of informational resources such as flyer printing pieces, which allows you to co-brand, co-advertise, and share the space for your own individual purposes.
Cross promotions is definitely a stronger option when you need to expand your reach and make your business to stand out.
By: Colleen Davis
Showing posts with label collaboration. Show all posts
Showing posts with label collaboration. Show all posts
Wednesday
Business Networking For Women Entrepreneurs: Connecting Is The Key To Magical Networking
Something strange happens to many women when they approach networking opportunities. They suddenly forget how to connect, simply going through the motions of shaking hands and exchanging business cards. Networking becomes a chore -- part of a business plan that is carried out with apprehension and some degree of loathing. It doesn’t have to be this way. Networking magic happens through your connections - and your connections can create the fulfilling life you’re looking for.
Your First Step: Start With Your Heart
Real connections come from true, heart-felt, and honest interactions. Shed your business persona and be yourself. If you have a line drawn between your personal and business connections, then erase that line. Start connecting with others as if each person might end up as your best friend. It’s a simple formula for connecting from your heart with other entrepreneurs: Be yourself, and you’ll naturally attract like-minded, quality people. People you meet are more likely to introduce you to their friends and associates if they like you.
Honesty, curiosity, and vulnerability are keys to success. Intimate connections are the foundation upon which we build satisfied lives and the best connections are heart-centered connections. Don’t think for a minute that success in business requires a stoic business persona. Nothing could be farther from the truth.
Maintain an attitude of service
Great connections are the ultimate life and business builders and all great connections are based on a positive attitude of serving. Yes, it’s true that we can’t stay in business for long if we give everything away. But, there’s a fascinating paradox that I’ve discovered in my many years of networking and creating connections. The more I give, the more I get.
Approach each interaction with an eye toward providing service. Find out what your prospect needs, and if you can’t provide the answers, then steer her towards someone you know. You’re not giving your business away, but you are always thinking of ways you can be of service to others. A service-oriented attitude is perhaps the most magical networking tool available. You’ll be amazed at how swiftly and abundantly it comes back your way. Simply put - the more you give, the more you get.
It’s not who you know, it’s who knows you
Those with the largest database of business cards don’t necessarily win. Unless you’ve honestly connected with the most influential people in your database, having their names will do you little good. Put your energy toward creating close connections with those who can have the most positive influence in your life, and don’t limit your search to business connections.
Think in terms of how you can help these people by connecting them with others you know, by providing a unique service, or simply by being a friend. Make yourself available and they’ll respond in kind when you’re in need. Ask yourself: Who are the most influential people in my industry? Who are the people with whom I’d most like to associate with? Then, start developing strategies to meet these people. It’s most important to connect with those who are most like how you want to be. And don’t for a moment believe that some people are out of your reach. Aim high and you’ll reach high.
Connecting isn’t a solo trip
Great networking isn’t about out-maneuvering your competition. The best networkers think in terms of collaboration, not competition, even with their fiercest competitors. How might two or three of you band together to provide products or services to more high-end, high-paying customers? How can you enlist the help of people around the globe in your R&D efforts?
Connecting by its very nature is collaborative. Instead of collecting business cards and sending out brochures, seek out people with whom you might collaborate and build strong connections. You might meet someone with a brilliant idea who’s looking for a partner with your expertise. Or, you might form a mastermind group to brainstorm innovative ways to improve your business while holding each other accountable for implementing these new ideas. Best of all, you’ll create new friendships that enrich your life.
Jill Lublin is an internationally acclaimed speaker and best selling author of the books, Guerrilla Publicity and Networking Magic. She is the CEO of the strategic consulting firm, Promising Promotion, http://www.promisingpromotion.com/ and founder of GoodNews Media, Inc. Contact her at 415-883-5455 or via email: info@promisingpromotion.com
Your First Step: Start With Your Heart
Real connections come from true, heart-felt, and honest interactions. Shed your business persona and be yourself. If you have a line drawn between your personal and business connections, then erase that line. Start connecting with others as if each person might end up as your best friend. It’s a simple formula for connecting from your heart with other entrepreneurs: Be yourself, and you’ll naturally attract like-minded, quality people. People you meet are more likely to introduce you to their friends and associates if they like you.
Honesty, curiosity, and vulnerability are keys to success. Intimate connections are the foundation upon which we build satisfied lives and the best connections are heart-centered connections. Don’t think for a minute that success in business requires a stoic business persona. Nothing could be farther from the truth.
Maintain an attitude of service
Great connections are the ultimate life and business builders and all great connections are based on a positive attitude of serving. Yes, it’s true that we can’t stay in business for long if we give everything away. But, there’s a fascinating paradox that I’ve discovered in my many years of networking and creating connections. The more I give, the more I get.
Approach each interaction with an eye toward providing service. Find out what your prospect needs, and if you can’t provide the answers, then steer her towards someone you know. You’re not giving your business away, but you are always thinking of ways you can be of service to others. A service-oriented attitude is perhaps the most magical networking tool available. You’ll be amazed at how swiftly and abundantly it comes back your way. Simply put - the more you give, the more you get.
It’s not who you know, it’s who knows you
Those with the largest database of business cards don’t necessarily win. Unless you’ve honestly connected with the most influential people in your database, having their names will do you little good. Put your energy toward creating close connections with those who can have the most positive influence in your life, and don’t limit your search to business connections.
Think in terms of how you can help these people by connecting them with others you know, by providing a unique service, or simply by being a friend. Make yourself available and they’ll respond in kind when you’re in need. Ask yourself: Who are the most influential people in my industry? Who are the people with whom I’d most like to associate with? Then, start developing strategies to meet these people. It’s most important to connect with those who are most like how you want to be. And don’t for a moment believe that some people are out of your reach. Aim high and you’ll reach high.
Connecting isn’t a solo trip
Great networking isn’t about out-maneuvering your competition. The best networkers think in terms of collaboration, not competition, even with their fiercest competitors. How might two or three of you band together to provide products or services to more high-end, high-paying customers? How can you enlist the help of people around the globe in your R&D efforts?
Connecting by its very nature is collaborative. Instead of collecting business cards and sending out brochures, seek out people with whom you might collaborate and build strong connections. You might meet someone with a brilliant idea who’s looking for a partner with your expertise. Or, you might form a mastermind group to brainstorm innovative ways to improve your business while holding each other accountable for implementing these new ideas. Best of all, you’ll create new friendships that enrich your life.
Jill Lublin is an internationally acclaimed speaker and best selling author of the books, Guerrilla Publicity and Networking Magic. She is the CEO of the strategic consulting firm, Promising Promotion, http://www.promisingpromotion.com/ and founder of GoodNews Media, Inc. Contact her at 415-883-5455 or via email: info@promisingpromotion.com
Subscribe to:
Posts (Atom)